Store Fashion, Beauty & Way Of Life On-line
Chinese high-street consumers prefer journey and social shopping, whereas web shoppers are motivated by concept purchasing. Another difference is how gratification and thought shopping affect spending over ¥1k per thirty days on fashion objects, and regular spending influenced by value shopping. With increasing environmental awareness, the economic imperative to “Spend now, suppose later” is getting more and more scrutinized. Today’s consumer tends to be more aware about consumption, in search of just enough and better, more durable choices.
On the patron aspect, we foresee the tip of ownership, as considerations about sustainability develop and shoppers and companies alike fear about …
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